In 2017 I was watching a Tom Bilyeu Impact Theory interview on You Tube with Jesse Itzler. Jesse is a super successful serial entrepreneur and author and was discussing with Tom where his zest for life and passion for optimising every moment came from.
Jesse explained that he had just turned 50 years old and that the average life expectancy for a male in the USA, at that time, was 78 years. He shared with Tom that he had recently become fixated with the idea he might only have 28 Summers left.
For days after watching that interview I grappled with the idea that our own individual atomic clock is counting down and we have no idea when it will hit zero. But what if we did? If we did know, what decisions might we make? How would we act? What would we prioritise. How would we live differently.
In that moment the idea for 28 Summers was born - a philosophy which, in it's simplest form, is centred on the idea of living adventurously, optimising your health and never, ever trading out happiness TODAY for the promise of a FUTURE we may never see.
If you want to watch the Jesse interview click below - trust me, it's a game changer